Brief:
Formulate a rebranding strategy and campaigns for MCIS Life’s brand update.
Objective:
To incorporate elements of the brand in communications and increase association of brand elements with the brand.
What We did:
We incorporated their key elements of the colour purple and the hands into all our deliverables which were product brochures, trains wraps, buntings, billboards both static and digital, their official website and social media pages.
Result:
The MCIS Life rebrand was hyped up publicly as we leveraged on multiple platforms to tell MCIS Life’s story. The project has led to a stable relationship with the clients as we continued to work closely on follow-up projects.