by adminHappy colours = Happy customers
It’s no secret that colours play an important role in giving your brand that distinct look and feel. And if your brand is all about evoking that happy spirit, you wanna make sure that your brand’s colours looks and feels that way too.
Colours play an important role in shaping customer’s perceptions. From evoking feelings of calm to happiness, colours are used in a variety of ways to make your brand stand out. With so many colours to choose from we break down the various colour trends that’ll keep your customers happy.
Yellow
People associate happiness with warmth, sunshine and energy; and with a name like Sunshine Yellow, this one is a no brainer. Yellow goes well for brands that want to maintain a youthful, cheerful and all round positive brand vibe. Examples of brands that play on this colour hue are Pokémon, Lay’s, Chupa Chups and more.
Pastel Colours
Aside from using yellow, light pastels can also be used to convey a sense of happiness to your customers. Whether it is the use of peach, coral or lemon. Pastels will certainly create that feeling of happiness and delight that your customers are seeking for. Examples of brands that uses pastels are Airbnb, Bumble, Hopper and more.