Brief:
In a year when AirAsia is marking its 10th consecutive Skytrax win, how can we best convey this achievement to AirAsia’s investors and stakeholders?
Objective:
To create an annual report of an award-winning calibre, while portraying the glitz and glamour of the world’s best low-cost airline.
What We Did:
We decided to completely embellish the annual report in special gold finishing. The cover design featured contemporary geometric designs, placing emphasis on the Skytrax award emblem. Inside pages featured high-quality paper finished in gold and black. The annual report also came with a set of 10 coasters with motivational quotes.
Result:
The clients were very satisfied with the finished product. Aside from being a bold and innovative design, the annual report won multiple international awards including the ARC Awards, International Business Awards and the Global Trend Marketing Awards.