insight

A Brand Refresh is often confused with Rebranding but believe us, there is a difference. When a company decides to refresh their brand, it simply means that the brand is updating to a fresh new look, sometimes introducing a new logo and possibly with a change in business direction whilst maintaining the brand identity. It’s a business makeover, out with the old and in with the new to keep up with global trends. But when a company decides to Rebrand, they’ll tear apart their brand and start again from scratch.

A brand refresh is important for businesses that are growing and changing with time as it helps your brand to maintain its competitive edge. It shows that your brand is moving forward to stay ahead and relevant and in touch with its target audience and industry. now more than ever. The brand refresh will change the way your brand is perceived in the industry and continue to build your business.

So, when is it the right time to undergo a brand refresh? With the changing times, it is easy to spot the conditions that your company is in. For example, an outdated logo. It might be innovative and stylish when you first started out but is it still relevant these days? Does it still attract your target audiences? Or if your brand messaging does not coincide with what you are currently doing today. These points might be good enough for you to think about refreshing your brand identity 

Your brand refresh strategy needs to be carefully researched, planned and executed to ensure its success. It is more than just changing the logo and colour palette as it is just as difficult to find an experienced agency that’s capable. 

At ReThink, we can help you refresh your brand and bring its purpose to life and enable your business to grow and stay ahead. Contact us today, or drop by our website to find out more.